The Half Full Brewery is a brewery and a brand in the works. Our mission is to remind people to, even if just for a moment, stop worrying and start celebrating the good things in life such as refreshing people, experiences, and beer. Eventually, the combination of our great-tasting beer, which satisfies a physiological need, and a self-identifying brand, which satisfies a social need, will encourage our consumers to continue to, as our slogan says, “Look Forward to MoreTM”.
Tuesday, August 17, 2010
A bare bones website is finally up
As you'll see when I finally get around to explaining how I came up with the idea for my brewery -- which involved a 6-7 page brain dump into a 11x14 notebook on a train in Europe during my last big trip -- it's been nearly two years since I first thought of the idea for the Half Full Brewery. After arriving back from my trip, during which I kept a blog where I rambled and constructed amazing strings of run-on sentences much like these (http://thepoormansjet-setters.blogspot.com/), Tom and I purchased two domain names: www.halffullbrewery.com and www.halffullbeer.com. (Sidenote: I think I still owe Tom $22 for that, but hopefully he will be working for the brewery in the future, so I guess I'll just wait til then). So at last, I am clogging up the World Wide Web with a page that will improve drastically over the coming months and the page I selected is..... www.halffullbrewery.com
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